Struggling to present your business in a way that aligns with your vision? Not sure where to start with a logo design? Overwhelmed with branding materials?
I hear ya, starting a business is stressful! Being overwhelmed with your company’s branding shouldn't take you away from the things you love—the reason you started your business in the first place. Check out how Moon & Co helped these lovely entrepreneurs create their brands.
What to expect from Moon & Co.
A personalized experience.
This isn’t the type of shop where materials are created overnight—quality design takes time. Your business is like no one else’s and shouldn’t be created that way. I’ll take you through a personalized process to create the perfect identity system for your brand.
An entire branding system.
Yes, the logo is important, but there are many other elements that should be considered when creating a cohesive brand—colors, style, messaging, content, typography, and images. When all of these components align, customers build confidence and trust in your brand. They can rely on speaking to the same ‘person’ on your website, social media, printed materials, and face to face.
A brand that speaks to your customers.
You may have a well designed brand, but does it speak to the right people? Think of your business as a person, how do you want it to communicate to your customers? What emotion should it evoke? What should its first impression be? After uncovering who your business is, we can create a brand that aligns with its characteristics and personality.
Your input, ideas, and direction will be my guide. You know the most about your vision and I want that to be communicated in the final design. You can expect frequent touch-points throughout the process to make sure we’re on the right path.
Three steps to a cohesive brand.
1. Set up a free conversation.
Tell me a little bit about yourself, your business, and your goals for the future. I get so excited to hear from entrepreneurs pursuing their dreams! During our conversation, we can decide what the best next steps are.
2. Brand discovery.
Before we get into design, I want to get to know your business under the surface level. Why you exist? What is your vision? Who are your customers? What attributes does your brand possess? This discovery process is the base for decisions made throughout the design process.
3. Create a cohesive brand.
After understanding your brand, I will align who your business is with how we visually represent it. We will create all the components needed to piece together a cohesive brand—logo, style, color, typography, voice, and visual elements. These components can be used on your website, social media, and on printed pieces to create a consistent experience.