Client: Bloom Box

Business Type: Toy & Activity Rentals for Child Development

Art Direction: Andrea Boerigter

As a mom, Andee explained that she was always on the hunt for toys that inspired all areas of child development. She also realized there were so many toys at home her children didn’t play with. What if she could provide a toy rental service for families that included activities created by her Speech Language Pathologist background? She planted her business vision seed and since then has watered her idea to bloom into something amazing.

With a Bloom Box subscription, a box full of toys and activities is sent to a subscriber’s doorstep to use for the month. After sending back the previous month’s toys, another box will show up with new and exciting contents. Families enjoy an entire month of play while their child develops language, cognitive, social, fine motor, and sensory skills!

For such an epic vision, the Bloom Box needed a logo to align. This is where I swooped in! We used the same retro theme given to The Speech Mom’s logo as inspiration. Then, fast forward to the end, we created a sick logo and the rest is history!


Screen Shot 2017-02-25 at 3.42.12 PM.png
Screen Shot 2017-02-25 at 2.57.07 PM.png