Client: Fitness & Fashion

Business Type: Clothing Boutique

Art Direction: Sarah McCormick

Sarah hired me to design an identity system for her up-and-coming boutique-style apparel company. Her dream is to fill the shelves and racks with trendy, unique, and comfy clothing to appeal to an active, but laid-back customer base. I love how excited she is about starting her own store! She’s taking the first step in doing something she loves. 

From inspiration boards to final design Sarah and I worked together to create the perfect logo to match her kick-ass apparel store vision.

Read more about my detailed process with Fitness & Fashion here.