Client: HelloLove
Business Type: Nursery and Kid's Room Interior Design
Art Direction: Kayla Byington
When Kayla told me about her dream to design nurseries and kid’s rooms, I was instantly excited! I also may have told her it was THE coolest idea ever! :) I was so fired up, because this gal has some real interior design talent. Her love for what is now only a hobby, (soon to be something much more) is conveyed every time she talks about HelloLove. I wanted to be a part of this journey and design a logo to represent her passion.
To visually represent the company, a list of brand traits were created to help guide my design. HelloLove is described as:
1. Elegant, but not stuffy.
2. Beautiful, but not untouchable.
3. Fun, but not silly.
4. Functional, but not boring.
